The
Bottoms Up
method of performance
copywriting & cro
Pioneered & executed by Nate Lagos
Write better copy
By running more reliable creative tests
By testing new concepts closer to the point of purchase
To increase the efficiency of all of your existing marketing efforts
To learn valuable insights about your existing customers
And uncover blind spots in your marketing funnels
To make more money
My client roster is currently full, but add yourself to the waitlist today:
the problem: most creative strategists are working upside down:
By definition, "Top of Funnel" is really far away from where real purchase decisions happen. What's top of mind for your customers is often unrelated to the subconscious reasons that actually drive someone to trade their dollars for your product. So I started taking a bottoms up approach to copywriting & creative strategy: I started testing new concepts on landing pages & product pages, just one step before a customer clicks "add to cart." The goal of this is to get more reliable results, I wanted to learn what really motivates our customers to buy close to the point of purchase. Once I learned what increases conversions on site, then I move up-funnel. Then I start to find more creative ways to communicate that core, conversion-driving message in an attention-grabbing, scroll-stopping way. This results in higher conversion rates on site, a higher hit rate on ads, less wasted spend on poor performing concepts, and a creative strategy process that extends beyond the ad account and infiltrates every layer of your marketing funnel.
In short, I write better copy to make you more money
For the last 8 years, I’ve served as CMO & VP of Marketing for 8 and 9 figure brands, and the most impactful thing I did to help thoes brands grow profitably was dial in our creative system. Now, I’m building that same system for clients, with my Bottoms Up approach to copywriting as the cornerstone.
My current clients were sick of dumping a ton of time and effort into creating ads that don't scale, don't perform, and at best, perform well for a time, but fatigue quickly. By starting at the bottom, by learning insights about our customers based on which headlines & copy cause them to buy, then we take those learnings to the ad account. So, if you're not doing this, and your creative team is about to drop another 30 random ideas into your ad account this week, you should pause and ask yourself, how can you build your creative system to be more reliable? More consistent? More rooted in the core motivations that cause your customers to buy? If you want me to build out this system for your team, I just need 60 days, and I guarantee we'll see enough performance increases to pay for my entire retainer, or I'll work for you for free until I do.
-- Cheers,
Whiskey Nate
Chief Messaging Officer
Sign up to be next in line to onboard myself & the bottoms up process to
finally level up your creative flywheel: