Original Grain impact
Control
Headline & Copy:
New Winning
Headline & Copy:
$55,000 Monthly Profit Increase
Insight unlocked: customers want to be recognized for their hard work & sacrifice more than being complimented about being “smooth” or “unique”
Then take learnings to the ad account
Health & Wellness Brand
Start with on-site copy testing
Control
Headline & Copy:
New Winning
Headline & Copy:
32% Increase in Conversion Rate
Insight unlocked: our current ads are bringing emotional buyers to the site, not ones who care about clinical authority
Then take learnings to the ad account